Store experience has been at the centre of our brand since our very first store opened in Whangarei in 1979. Sir Michael Hill’s passion for fine jewellery, paired with Lady Christine’s creativity and love of storytelling through her window displays have inspired our first Global Flagship boutique. Our new Chadstone destination is an ode to our craft, a modern representation of our legacy and vision for the future.
The store was conceptualised to bring to life the philosophy of ‘A Moment to Discover’: an immersive environment of free-flowing spaces to conjure interest and discovery, inviting you to take a moment from everyday life and experience the beauty and craftsmanship of fine jewellery, and re-discover the Michael Hill brand.
Thoughtful, elevated design cues combine with our New Era brand elements to define our new signature in-store experience.
“With our new Flagship comes our new, deeply considered sensory experience. We have thought about not only what you see, but what you feel, hear, and smell. Our immersive signature experience is complete with a custom scent, created to encapsulate the serene natural beauty of our brand’s birthplace, New Zealand.” Philomena Colgan, Head of Store and Brand Experience.
Dina Broadhurst x Michael Hill
We are thrilled to exhibit an exclusive artwork within our Chadstone Flagship, created for us by Australian artist Dina Broadhurst. Entitled Infinity, 2024 this piece tells a story of history and modernity in a celebration of contemporary nostalgia, brought to life through Dina’s signature multi-dimensional visual language. Learn more about this exclusive work.
Design and Architecture Credits
Design: Design by ‘The General Store’ in collaboration with Michael Hill Head of Store and Brand Experience, Philomena Colgan, and Principal Retail Design Architect, Paul O’Sullivan.
Custom Art: Dina Broadhurst.
Signature Scent: Created in collaboration with Air Aroma.
VISIT OUR NEW FLAGSHIP
Store G098, Ground Floor Chadstone Shopping Centre 1341 Dandenong Road Chadstone, Victoria, Australia